Pricer AB (publ) (PRIC-B.ST) Valuation

Valuation

Model-based estimates, not advice. The DCF is the discounted-cash-flow value per share; compare it with the price, not as a target.

DCF fair value

-41.9%

SEK 2.60

vs SEK 4.48 price

Levered DCF

-SEK 4.22

After debt service

Piotroski score

6 / 9

Average

Altman Z-score

2.3

Grey zone

Rating

B+

Overall 3 / 5

Ratios by fiscal year

Margins and yields are shares of revenue, equity or price; multiples are ×.

Metric	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018
P/E	525.32×	14.47×	-26.9×	376.68×	34.02×	33.44×	21.04×	10.54×
P/B	0.64×	1.72×	1.33×	2.47×	3.39×	5.22×	2.55×	1.2×
P/S	0.32×	0.75×	0.48×	0.8×	1.53×	2.43×	2.06×	0.77×
EV / EBITDA	5.53×	7.54×	17.41×	21.51×	18.08×	22.78×	13.84×	6.89×
Gross margin	22.2%	22.0%	17.0%	16.5%	22.4%	24.0%	33.0%	22.8%
Operating margin	2.8%	7.4%	0.6%	0.9%	5.5%	8.8%	10.0%	7.5%
Net margin	0.1%	5.2%	-1.8%	0.2%	4.5%	7.2%	9.7%	7.3%
Current ratio	2.25×	1.94×	1.9×	1.44×	1.39×	1.75×	2.54×	2.14×
Debt / equity	0.33×	0.54×	0.27×	0.37×	0.19×	0.06×	0.07×	0×
Interest coverage	1.69×	4.14×	0.28×	1.13×	40.5×	121.33×	76.25×	296.87×
Dividend yield	0.0%	0.0%	0.0%	6.1%	4.1%	2.1%	3.2%	6.0%
Payout ratio	0.0%	0.0%	0.0%	2299.4%	139.3%	69.3%	67.7%	63.2%

Key metrics by fiscal year

Metric	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018
Return on equity	0.1%	11.8%	-5.0%	0.7%	9.9%	15.6%	12.1%	11.3%
Return on invested capital	0.4%	9.5%	1.2%	2.1%	8.1%	17.3%	11.3%	11.2%
Return on assets	0.1%	5.5%	-2.4%	0.2%	4.6%	9.1%	8.7%	7.8%
Free cash flow yield	20.0%	-1.4%	-16.2%	10.8%	-8.9%	4.7%	4.8%	6.1%
Earnings yield	0.2%	6.9%	-3.8%	0.3%	2.9%	3.0%	4.7%	9.5%
Enterprise value	SEK 724.4M	SEK 2B	SEK 1.3B	SEK 1.9B	SEK 2.8B	SEK 4.1B	SEK 1.9B	SEK 749.8M
Net debt / EBITDA	0.33×	0.4×	0.05×	0.59×	0.84×	-1.22×	-1×	-1.57×
Cash conversion cycle (days)	121	121	80	61	114	47	114	81